Bringing business value to data management – Informatica’s new branding strategy


For the past twelve years I have covered the business intelligence and data management markets and have always been impressed by the continued technological advancements with data and analytics. New software developments, the increasing adoption of cloud and big data, and IoT integration with broader analytics initiatives are helping organizations push their data management strategies [...]



By | May 25th, 2017|Uncategorized|0 Comments

Expanding analytics to include embedded applications


Many embedded analytics systems are leveraged within third-party applications as customer-facing solutions that provide access to analytics within other applications. We use them all the time by looking at our smart meter usage, online investment portfolios, or our athletic performance. The reality is that we use these embedded applications on a regular basis in our [...]



By | December 20th, 2016|Uncategorized|0 Comments

The beginnings of IoT related business value


At EMA, we recently finished IoT research to identify trends and adoption of device related implementations. The research identified projects, industry adoption, business drivers for IoT adoption, and types of devices leveraged for different types of analytical applications. All of the data supports the increasing adoption of IoT and a focus on data driven organizations [...]



By | August 15th, 2016|Uncategorized|0 Comments

The evolution of data prep


There is no valid argument against the value of good data preparation as part of an analytics and data management strategy. Organizations require self-service access to valid and reliable data that can be leveraged to make better decisions. Historically, organizations have separated out business and technology decisions and development of business analytics applications. But effective [...]



By | July 27th, 2016|Uncategorized|0 Comments
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