There is growing industry attention to user, customer, and digital experience management—often condensed by the acronym UEM for “user experience management.” This attention is more than justified, but most of the buzz leaves out critical questions like, “What is user experience management?”, “Who really runs (or who should run) the UEM show in the digital […]
Who Owns User and Customer Experience Management?
About the Author: Dennis Drogseth
Dennis brings 29 years of experience in various aspects of marketing and business planning for service management solutions. He supports EMA through leadership in Business Service Management, CMDB Systems, automation systems and service-centric financial optimization. At EMA, Dennis has pioneered research in converging management strategies, such as performance/availability and integrated security.