- merely a technology definition
- solely Hadoop implementations
- just petabyte and above
- only used by Data Scientists
Big Data is maturing to the point where business use cases are becoming more important than technological platforms.
In fact, if there was a single takeaway from the EMA / 9sight Big Data Research findings, it is that there is now an ecosystem of platforms serving Big Data requirements. This is as opposed to the concept of a single technology platform that can handle all of the requirements in a Big Data environment. This maturing of the marketplace and developing nature of the business requirements for Big Data initiatives have resulted in what EMA calls the Hybrid Data Ecosystem.
The technical aspects of Hybrid Data Ecosystem have been in place for some time. However, the business applications of Big Data initiatives are just beginning to develop and be adopted by a wider set of industries. It is clear that there are certain industry segments that are leading the way for Big Data implementations. Innovators include Media and PR, Retail and Leisure. The Finance and Industrial industry segments exemplify the Early Adopters. Yet, it is the Early Majority and Late Majority Adopters who will be looking not just for technical implementations, but also for specific and attainable business use cases to support their implementations.